What Are Explainer Videos?

by Devon Farrell - Video Designer

Posted on July 14, 2014

The Top 4 Things Everyone Should Know

Are you having trouble marketing your business? Have you been looking for different ways to get your message out to the public in an effective and concise manner? A technique used by start up companies and well-established businesses alike is creating explainer videos. Continue reading to see the top 4 questions most asked by clients. 1) What are explainer videos? 2) What is usually included in explainer videos. 3) What can these videos do for your company? How much should you spend on an explainer video?

What Are Explainer Videos?

Explainer videos are short, usually between one and two minute videos, that introduce your company. The point is to be as clear and direct as possible, so that everyone who watches the video knows exactly how your company operates and what you have to provide.

What Is Included in an Explainer Video?

What is included in an explainer video depends on the kind of business you are attempting to market. You want to make sure that the information included in the video is boiled down to the specific value points that people can quickly and clearly understand. This will include a brief statement on the philosophy of your company, your brand identity and culture, the services or products you sell, and why you are different than competitors. Watch the video below to check out an excellent example of what should be included in an explainer video.

What Can An Explainer Video Do For Me?

An explainer video aggregates all of your important information into a single cohesive video message. It allows you deliver your company’s voice across a medium that works as easily in social media as it does in the corporate world. Along with being a single source of all information relating to your company, it is a great advertising tool when promoting your business. People will naturally come across and watch your explainer video, but you can also send the video to prospective clients and strategic business partners.

How Much Does an Explainer Video Cost?

Video production costs are consistently hard to estimate when you do not understand the complexity of a job. Some agencies will use that to their advantage and others will be transparent. Even though it is hard to throw exact costs out in the air, it is safe to say the cost of your explainer video should fall in the range of $4,000 - $9,000. Here is a tip: the more prepared you are off the bat the cheaper your video will be.

With all of the benefits associated with explainer videos listed above, the final thing to consider is why are you waiting? Think about hiring a professional group to help produce your explainer video, and begin brainstorming on different creative approaches for your video and marketing strategy. If you want a truly transparent experience, a knockout explainer video or just someone to throw questions at... contact the team at Redcmedia. Watch the video below to check out a recent example of an explainer video we produced for one of our corporate telemarketing client, 3D2B

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